Editor's Note: 2003 Auto Parts supermarket budding in recent years in Shanghai, China, Daqing, Dongguan, the emergence of a large auto parts supermarket. Auto Parts emergence of supermarket customers in the selection and prices of goods have a lot of space, cheap quality assured, Auto Parts traditional supermarket industry for a certain impact. Auto Parts supermarket that sets vehicle sales, parts supply, decoration maintenance, information platform, used car trade, car rental and other resources as one of the new business model has gradually become a discussion of hot spots in the industry.
1, Auto Parts City Bank on supermarket
Recent years, particularly since 2002, the Chinese auto market in the blowout stage, with a planned economy in auto parts field in circulation, sales and other market segments is relatively slow, and accordingly a serious impediment to the car distribution model accessories market. 2004 Shanghai Auto Parts Market Management Chunshen Automotive Co., Ltd. under the circumstances, after careful market research, must stand set up this set of vehicle sales, parts supply, decoration maintenance, information platform, used car trade, car rental, etc. car market as a whole associated with the new car auto parts market model?? "auto parts supermarket city", to introduce the concept of the supermarket to the auto parts market. The end of 2005, the United States predators NAPA Auto Parts auto parts supermarket chain for the first time to China, said the new business model will allow the Chinese auto market after the introduction of more sophisticated services.
The first domestic auto parts "Wal-Mart" Shanghai Chunsheng Automotive Auto Parts Trade City, the Shanghai Automotive Auto Parts Market Chunshen Investment Management Limited. Shanghai Chunshen Automotive Auto Parts Trade City is located in the Yangtze River Delta faucet, southwest of downtown Grand Shanghai, Xin Feng gold and silver are way highway intersection, an area of 500 mu, total construction area of 300,000 square meters. Total investment of 8 billion yuan, has been built relatively independent, with the Internet, has a number of high-tech support, open supermarket-style architecture of intelligent car showroom 20, each barrier-free business area of 2500 square meters showroom, configuration, water, electricity, natural gas, broadband, LAN, TV, telephone, security systems, electronic patrol monitoring system, the background sound system, central air conditioning. Automotive Auto Parts Trade City set vehicle sales, parts supply, decoration maintenance, information platform, second-hand car trade, car rental that six "S" links related industries rely on each other to play a linkage effect, the formation of a diversification vehicle operated vehicles sales and service chain, significantly reducing operating costs, so the cost of expensive brand 4S features one large markets in the intensive easy, shows and open supermarket-style shopping pavement up to 60,000 square meters, also equipped with storage and parking, etc. complete auxiliary rib facilities.
In the current automobile consumer market, the Shanghai Automotive Manufacturers (Shanghai Volkswagen, Shanghai General Motors) the largest market share, about 40%, 20% of Jilin, Guangdong, accounting for 11%. Yangtze River Delta occupies the major share of auto parts production, up to 44%, Shanghai is the country's largest parts manufacturing center, accounting for 20% of total output, Zhejiang and Jiangsu accounted for 14% and 10%. Shanghai GM parts to its maintenance market rather strict control over the relevant model for Shanghai Volkswagen, the higher localization rate and the domestic market share in the first place, many parts manufacturers are producing cars match relevant parts of Shanghai Volkswagen , the product provides a rich source of used auto parts supermarket model involved in circulation such an opportunity.
Dalang Town, Dongguan, a commitment to integrate the traditional auto parts resources, the creation of a new model of large-scale circulation auto parts auto parts professional market?? Dongguan, south China International Auto Parts City, at the grand opening Oct. 2008. According to Luo Baihui know, the auto parts industry efforts to create the latest city business model "entities shops and Internet shop business model combines the dual-operation" provides the direct docking terminal manufacturers and trading platform, building street shops and exhibition hall in one of the three-dimensional display of goods function of large auto parts professional market. The Auto Parts City is committed to creating a "web shop" is all the entities Auto Parts City Auto Parts City businesses and hire manufacturers display spaces, based on the expansion of large-scale integration of all the auto parts industry, products, resources, products directly through the online three-dimensional physical video transmission , so that customers can purchase products online browsing options. Online buyers can purchase homes to reduce the purchase link sent home, while online orders from the City Auto Parts Distribution Logistics shipping company directly, not only accelerated the pace of procurement for the buyer to block unnecessary vulnerability to price, brand, quality contrast the relative transparency, selectivity, buyers can save a lot of cost. City Logistics Trading Co., Ltd. Auto Parts buyers and sellers can also provide product quality and supervision of accounts, to ensure the successful completion of the transaction.
According to Luo Baihui survey, Dongguan, South China International Auto Parts City has been formed, Dongguan International Automobile City, 10000 JIANG Jin automotive supplies Commercial Street, Better Business International Auto Parts City, Humen to Hong Kong Shun auto parts wholesale market and a number of "auto parts supermarket", while in the country context together with the South China International Auto Parts City, selected as "Top Ten Future Auto Parts City" were Anhui automobile and motorcycle parts market, Beijing International Auto Parts City, around the city, Beijing Shenghua Auto Parts City, and Beijing Fang Tianya Auto Parts City, High-power? automobile trade in north China city of Shanghai Wuzhong Auto Parts City, West Anda Ming International Auto Parts City, Xiangfan Dongfeng Auto Parts City, Fairview, Zhengzhou, China-made auto parts market, they are set up China's emerging automotive wholesale market, as manufacturers and distributors provide clear and broad trading platform.
Napa Auto Parts
Observation: Auto Parts supermarket into a new marketing model car industry
